by admin on February 19, 2010
Yes indeed Microsoft and Yahoo deal has gone ahead, Yahoo have dumped natural search and will use Bing. I have always wondered about Yahoo’s management whether they have the ability to steer their business forwards. After all they started PPC right and then let Google take it away from them. I wonder how they will go now with just a ‘Portals’ business?? Even combined Yahoo and Bing will only take what 20-30% of search traffic if they are lucky?
In Australia the only reason anyone uses Bing is because it is the default engine in IE …
These changes expected to roll out by the end of 2010, Yahoo will handle ad sales in the 10 year deal.
by admin on January 27, 2010
Got to say i really liked this rave from Brian Solis on Social Media,where he talks about the steps businesses go through to get into this world.
Well worth a read here; http://www.briansolis.com/2010/01/the-10-stages-of-social-media-integration-in-business/
I loved the statement “An overnight success ten plus years in the making” , Social Media has crept up and now is massive in the scheme of things.
Question is how to leverage this ‘noise’ to create more traffic to your site/s?
His 10 Stages are;
Stage 1 – Observe and Report
Stage 2 – Setting the Stage + Dress Rehearsal
Stage 3 – Socializing Media
Stage 4 – Finding a Voice and a Sense of Purpose
Stage 5 – Putting Words into Action
Stage 6 – Humanizing the Brand and Defining the Experience
Stage 7 – Community
Stage 8 – Social Darwinism
Stage 9 – The Socialization of Business Processes
Stage 10 – Business Performance Metrics
by admin on January 25, 2010
Had a drive around Google Squared to see what i could find. It leads you of in new ways when you are researching a topic or even doing keuyword research. http://www.google.com/squared.
by admin on January 21, 2010
Came across this page on what percentage of the screen users see from Google Labs.
Check it out here, http://browsersize.googlelabs.com/
great resource for understanding what part or your webpage a user will see and deciding on page layout and size!
by admin on January 21, 2010
Who said search wasn’t big? Online is expected to reach a 20% share of the Ad Market in 2010. IAB CEO Paul Fisher has come out saying he expects growth to exceed 17% in 2010. Frost and Sullivan have slated a number of 19% for online revenue growth. Social Media is the buzz area which can no longer be ignored and is now a integral part of many advertising campaigns. Video delivered via the web and mobile devices is also exploding, this ’sticky’ content is fantastic for SEO results also, as search engines like Google rate time on site as a factor in its algorithms.
