How to Leverage Video Marketing for Your Small Business

Some Internet users prefer to experience a subject, product or service using video, as opposed to just reading it. Used wisely, online video can increase profits both directly and indirectly.

A Business has many options when presenting its capabilities online.  The first thing that comes to mind is a business’ [...] Continue Reading…

Why Small Business Should use SEO to Grow

In today’s modern world, the potential of advertising on the internet is being realized by small business owners. If you stop for a moment and think about it, the World Wide Web is being used increasingly to advertise and the internet is where the vast majority of consumers can be found. [...] Continue Reading…

New Google Places Layout in Search Results

Google has released a new layout for places listings, as they continue to work on making more money for themselves. I am waiting for them to charge for their places/maps listings … This of course impacts natural search rankings and shows how important the Google Places business listings [...] Continue Reading…

Social Networking Looking to Take Over as the Most Popular Online Activity

Social Networking Looking to Take Over as the Most Popular Online Activity

Before the days of Friendster and MySpace, people mainly used the Internet to check their favorite news sites, see what is in their inboxes, chat with others, and search online for any information that they need. The popularly [...] Continue Reading…

10 percent of google local search clicks go to google places pages

Wow interesting statements and answers coming from US senate hearing witness claims, from Nextag, Yelp, Fairsearch against Google;

CLAIM: “Is a consumer (or a small business, for that matter) well served when Google artificially promotes its own properties regardless of merit? This has nothing to do with helping consumers get [...] Continue Reading…

Organic SEO

So what is organic seo? Unfortunately there are few terms kicking around in this arena which are not clear. For example what is the difference or meaning of ‘search engine marketing’ versus ‘search engine optimisation’? Many folks use the term search engine marketing to refer to PPC or paid [...] Continue Reading…

Google PageRank update beware the red herring

I can see Google has released a Toolbar PR update however before you get excited remember it is bit of a red herring. It has little relationship to how Google ranks a website, the live PR number is normally 3 months or so old as well.

We have gone [...] Continue Reading…

SEOMoz 2011 search ranking factors report is out

Always a interesting read and this years version is no exception. No surprise the data reports the ongoing rise of Social media signals in search engine ranking factors.
It will be interesting to see what Google can do to change the over focus on keyword domains winning top ranking positions [...] Continue Reading…

The Google view on article marketing for seo

So what is the value of article marketing? If you consider the Google duplicate content rule, putting copies of the same articles all around the web does not make a lot of sense. In the video below Matt Cutts from Google tells us he does not recommend this strategy;

However [...] Continue Reading…

Google’s February Algo Update

Interesting to start seeing results of how this ‘Farmer’ update has effected serps and traffic.

Google’s statement that it effects 11.8% of its search results is surprising.  Targeting sites that have a low level of original content sounds good to me, sites like ezinearticles.com and articlesbase.com have lost out. The dubious [...] Continue Reading…