Yes indeed Microsoft and Yahoo deal has gone ahead, Yahoo have dumped natural search and will use Bing. I have always wondered about Yahoo’s management whether they have the ability to steer their business forwards. After all they started PPC right and then let Google take it away from them. I wonder how they will go now with just a ‘Portals’ business?? Even combined Yahoo and Bing will only take what 20-30% of search traffic if they are lucky?
In Australia the only reason anyone uses Bing is because it is the default engine in IE …
These changes expected to roll out by the end of 2010, Yahoo will handle ad sales in the 10 year deal.
