Many thx to Greg Finn for his post on Searchengineland link below, very interesting to see the summary of Matt Cutts keynote.
I like the power and weight being given to Authorship the challenge is getting our clients to take this on. Link building certainly needs to be approached with care; “Google has cracked down on publishers selling ads that blended in as editorial with dofollow links.” Interesting times for SEO’s across the globe but the role/work still applies we just have a more focused set of ‘criteria’ to adhere to, check out the post;
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
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