Facebook’s massive influence is highlighted by these stats from SocialBakers showing that are there are 11,624,680 users here in OZ, which place us at no21 worldwide. An increase of 733500 in the last 6 months. The other interesting stat i saw was that there is more males than females which i was surprised at; 64% […]
Google+ Local’s New Features (And What They Mean for Your Business)
If you’re a local business owner with a Google presence, you’ve undoubtedly heard of the many changes that have affected the world’s favorite search engine over the last few months, such as the fact that Google Places has given way to the far more dynamic Google+ Local. But even for business owners who keep up […]
Why Every Business Needs a Mobile Website
At first glance, the statement that a business needs a mobile website sounds like a marketer’s ploy to get more of your hard earned money into their pockets. More than likely you either built a website yourself with hours of yours and your staff’s time, or you had one built for you and expended a […]
Google Penguin A Study on Link Classes
Google rolled out one of its most controversial updates in 2012 and named it the penguin update. It was controversial because it made use of link signals as its way of determining relevance of a website aside from its clout, and by link signals it means it placed into consideration the amount of work done […]
How to Leverage Video Marketing for Your Small Business
Some Internet users prefer to experience a subject, product or service using video, as opposed to just reading it. Used wisely, online video can increase profits both directly and indirectly. A Business has many options when presenting its capabilities online. The first thing that comes to mind is a business’ website. This means that when […]
Why Small Business Should use SEO to Grow
In today’s modern world, the potential of advertising on the internet is being realized by small business owners. If you stop for a moment and think about it, the World Wide Web is being used increasingly to advertise and the internet is where the vast majority of consumers can be found.
New Google Places Layout in Search Results
Google has released a new layout for places listings, as they continue to work on making more money for themselves. I am waiting for them to charge for their places/maps listings … This of course impacts natural search rankings and shows how important the Google Places business listings really are these days; See this pic […]
Social Networking Looking to Take Over as the Most Popular Online Activity
Social Networking Looking to Take Over as the Most Popular Online Activity Before the days of Friendster and MySpace, people mainly used the Internet to check their favorite news sites, see what is in their inboxes, chat with others, and search online for any information that they need. The popularly of online shopping has only […]
10 percent of google local search clicks go to google places pages
Wow interesting statements and answers coming from US senate hearing witness claims, from Nextag, Yelp, Fairsearch against Google; CLAIM: “Is a consumer (or a small business, for that matter) well served when Google artificially promotes its own properties regardless of merit? This has nothing to do with helping consumers get to the best information; it […]
Organic SEO
So what is organic seo? Unfortunately there are few terms kicking around in this arena which are not clear. For example what is the difference or meaning of ‘search engine marketing’ versus ‘search engine optimisation‘? Many folks use the term search engine marketing to refer to PPC or paid search where traffic is bought on […]
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