Facebook’s massive influence is highlighted by these stats from SocialBakers showing that are there are 11,624,680 users here in OZ, which place us at no21 worldwide. An increase of 733500 in the last 6 months. The other interesting stat i saw was that there is more males than females which i was surprised at; 64% male users versus 36% female users!
Australia General info
Total Facebook Users: 11624680
Position in the list: 21.
Penetration of population: 54.67%
Penetration of online population 68.24%
Average CPC: $0.80
Average CPM: $0.35
If your business is not active on Facebook get in the game to see how you might leverage this monster.