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Why do people go online?

January 17, 2011 by admin

Was online working on a PPT for a talk i am giving this week and noticed some fascinating stats re this question.
These show that the social web is really driving traffic along;

  • More than twice as many people go online to socialize (82%) than to do business (39%) or shop (31%).
  • 72% of people go online just to become part of a community.
  • More men (42%) than women (36%) go online to do business.
  • Women (91%) are much more likely to go online to socialize than men (73%).
  • A majority of youths 55% go online to just to play games.
  • More than half of seniors (65%) go online to be a part of an online community.
  • Almost half (48%) go online to entertain others.
  • This data from http://www.ruderfinn.com/rfrelate/intent/intent-index.html

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Recent Posts

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